This poster series was created to raise awareness for mental health in both men and women, with a focus on the struggles people carry quietly. The kind of battles that aren’t always visible — the ones no one knows about unless you choose to speak.
One of the posters from the mental health series
I wanted the posters to feel personal, almost confrontational in a quiet way. Not loud or dramatic, but honest. Mental health isn’t always something you can explain easily, and I didn’t want the work to feel overly polished or comforting.
Making the viewer uncomfortable on purpose
A key part of this series was the use of loneliness. The empty space, the silence, and the sense of isolation were all intentional. I wanted the viewer to feel slightly uneasy - as if they had stepped into the shoes of the person the poster represents.
That discomfort matters. Mental health struggles are rarely neat or easy to sit with, and I didn’t want the posters to let people look away too comfortably. If even for a moment the viewer feels unsettled, then they’re closer to understanding what that isolation can feel like.
Awareness for those fighting quietly
These posters aren’t aimed at one specific group. They’re for men, for women, and for anyone who feels unseen. People who turn up every day while dealing with things no one around them realises.
The intention was never to offer answers or solutions. Instead, the work exists to acknowledge those feelings and make space for them - to say that struggling doesn’t always look obvious, and that being silent doesn’t mean being okay.
What this series means to me
- Loneliness can be powerful when it’s allowed to be seen.
- Discomfort can create understanding where comfort can’t.
- Mental health awareness should include the quiet struggles.
- Design can give shape to feelings that are hard to explain.
This series is about sitting with those emotions rather than fixing them. If someone sees a poster and feels recognised - even briefly - then it’s done what it was meant to do.